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Be The Good


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Be The Good


 

As a professional athlete, I get to partner with some incredible companies to help improve people’s lives. I’ve been competing as a professional road cyclist for over a decade now, and in that time, have had the honor of partnering with some very inspiring people who create products and provide services that enable people to explore their potential and discover ever-better versions of themselves and others. I like to think of my sponsors and partners as a cohesive team dedicated to helping people create and live their versions of a Good Life. Read on to learn what we mean by that, who these inspiring folks are, and how we aim to #BeTheGood. 

What does it mean to live a Good Life?

There is no single correct answer to this question; it is, however, an important question to ask of ourselves. Perfection is impossible, but goodness is perfectly attainable.  

Our mission is to help and encourage people to live their own versions of a Good Life. 

Through outreach (and bicycles), we advocate four pillars of a Good Life:

1. Health

Healthy, happy individuals make healthy, happy communities.

2. Community

Feeling connected with others and part of a community is essential for people to thrive and feel empowered to give back.

3. Stewardship

The importance of connection extends not only to other people, but also to our environment. Environmental stewardship supports our health and our communities.

4. Bicycles

Pedaling a bicycle enhances health, connects people within a community, and provides a fun, environmentally friendly mode of exploration or transportation. (Did we mention we love bicycles?) 

#BeTheGood

When healthy, happy people connect and care, our world becomes a better place.  These four pillars empower people to live their versions of a Good Life and become agents of positive change. We stand by the adage "Be the change you want to see in the world," and we hope you'll join us.

Invest in your health. Connect. Care. Ride bicycles.
Be the change. #BeTheGood

Read on below to meet our team!

 
 
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Amber


Amber


Amber is a professional road cyclist, racing the upcoming 2017 season with Colavita Pro Cycling. A lifelong athlete, Amber got her start as a swimmer. Her dedication to both academics and competitive swimming earned her a scholarship to Stanford University, where she earned a B.A. and M.Sc. When a shoulder injury ended her swimming career, Amber found cycling and within a year had signed her first professional contract. She has been competing in road cycling at the professional World Cup level for ten years and has competed all over the world, earning results and a reputation as one of the most respected domestiques in the peloton. Having been afforded so many opportunities through sport, Amber strives to give back in many ways. She mentors other women through Network For Advancing Athletes, serves as an advocate for active transportation with Bike Mansfield, and helps local youth cycling programs with the Connecticut Cycling Advancement Program. Together with her sponsors and partners, Amber looks to help others #BeTheGood and improve lives. 

 

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TEAM


TEAM


These dedicated human beings strive to enable people to live a Good Life! It is both humbling and inspiring to get to collaborate with them and magnify their efforts. Help me thank them for their support: click on the images below to check out the amazing things these folks do and create to make other people’s lives better. Tell them I sent you!